These standards are the foundation of Cleveland Clinic's brand.
Use these tools and resources to create clear, consistent communications across every channel, so every touchpoint feels recognizably Cleveland Clinic.
The way our brand is to be thought of, seen, felt and experienced.
The correct usage of Cleveland Clinic’s icon and name.
The primary, secondary and supporting color palettes of Cleveland Clinic.
The primary and secondary font choices of Cleveland Clinic.
Authentic, high-quality photography that reflects the Cleveland Clinic experience.
Simplified graphics that communicate information clearly and reinforce key messages.
Professional medical illustrations that communicate complex medical and scientific information with clarity and accuracy.
Brand elements, charts and maps.
Layout specifications and examples of many common Cleveland Clinic brand communications.
Details and usage of various file formats.