Photography

Our Visual Style

Cleveland Clinic photography should:

• Feel bright, natural and authentic.
• Capture genuine moments and human connection.
• Reflect compassion, trust and expertise.
• Maintain a clean, modern aesthetic.
• Be consistent in style and quality across all communications.

Our approach

Choose photography that reflects the Cleveland Clinic experience. Images should support the message, create a sense of connection and communicate our commitment to exceptional care.

Photography should be:

• Purposeful and relevant to the message.
• High quality and professionally produced.
• Appropriate for the intended audience.

Choosing photography

Choose images that:

• Highlight our people, places, research and services when appropriate.
• Fits the content and intended audience.
• Meets Cleveland Clinic quality standards.

Avoid:

• Low-quality or pixelated images.
• Clip art or decorative graphics.
• Heavy filters or unrealistic photo effects.
• Generic stock photography that does not reflect the Cleveland Clinic experience.