PNG files support transparent backgrounds, making them the preferred format for Cleveland Clinic’s logo in presentations, websites, documents and other digital materials. Use a PNG whenever the logo needs to appear without a white box or colored background.
JPEG files are best for photographs and images with complex colors. Because JPEGs use compression, they do not support transparency and can lose clarity when enlarged beyond their original size.
PDF files preserve fonts, images and formatting, making them ideal for sharing, reviewing and printing documents. PDFs display consistently across devices and operating systems and are commonly used for proofs, presentations and print-ready files.
EPS is a vector file format used for professional printing, signage and other large-format applications. Because vector artwork can be scaled to any size without losing quality, EPS is the preferred format for vendors, printers and designers using professional design software such as Adobe Illustrator or InDesign.