Choosing a Logo

What our logo communicates

Through its design, Cleveland Clinic’s logo conveys our heritage as a medical pioneer and our current position as a premier healthcare institution.

The symbol

The four cornerstones in our symbol:

• Represent the four facets of our mission: patient care (clinical and hospital), education and research.
• Honor our four founders.
• Symbolize our fundamental values: quality, innovation, teamwork and service.

The center of the symbol represents our unified focus on putting “Patients First.”

The colors

The colors of Cleveland Clinic’s symbol are inspired by our heritage. Green is the color of the Cleveland Clinic Foundation logo and is traditionally associated with medical science. Blue is the color of the Cleveland Clinic health system logo and suggests limitless possibility.

The font

Cleveland Clinic’s name is set in a clean, modern, unembellished font. It makes an immediate impact.

Cleveland Clinic Children’s Logo

Cleveland Clinic Children’s is a sub-brand of Cleveland Clinic. Its logo shares Cleveland Clinic’s logo colors, font and Cleveland Clinic name. But, because Cleveland Clinic Children’s serves a distinct patient population, its logo uses a distinct symbol with a child’s handprint.

Uses

Use the Cleveland Clinic Children’s logo on any applications that reflect serving a pediatric patient audience. If the application is for both Cleveland Clinic and Cleveland Clinic Children’s, use the combined logo (contact us to request this logo).

Cleveland Clinic Children’s Hospital for Rehabilitation

Logo can be used for the following:

• Promotional items.
• Signage.
• Banners.
• Collateral (for services and programs specifically at that location).

Example:

• Outpatient Therapy Services brochure would use Rehab logo and program in copy.
• Business cards and letterhead for employees and staff would use Cleveland Clinic Children’s.

Uniforms:

• Cleveland Clinic Children’s right breast pocket placement.
• Department (Therapy Services) left breast pocket placement.
• Center for Autism would use Cleveland Clinic Children’s logo for everything (not Rehab Hospital).

Regional Hospitals

Logo can be used for the following:

• Promotional items.
• Signage.
• Banners.
• Collateral (for services and programs specifically at that location).

Example:

• Pediatric ED or NICU brochure would use Cleveland Clinic Children’s hospital lock-up logo and refer to program or service in copy.
• Business cards and letterhead for employees and staff would use Cleveland Clinic Children’s.

Uniforms:

• Cleveland Clinic Children’s right breast pocket placement.
• Department (NICU) left breast pocket placement.
• Staff lab coats, Cleveland Clinic Children’s.

Regional Hospital Logos

Cleveland Clinic regional hospitals are essential components of our organization, representing our commitment to community care. Each hospital’s logo is linked to Cleveland Clinic’s logo by sharing the:

• Cleveland Clinic symbol.
• Font.
• Color.

When promoting more than one regional hospital, use the Cleveland Clinic logo alone and reference the individual hospitals in text.

Use hospital logos on:

• Stationery and business cards.
• PowerPoint presentations.
• Signs.
• Advertising.
• Websites.
• External communications specific to the hospital.
• Promotional items.

Regional Hospital Logo + Descriptor

A descriptor is the name of a product, service, program, location or center that can accompany a regional hospital logo. Descriptors appear as an additional line under the regional hospital name.

Uses

Use regional hospital logos with descriptors on:

• Signage.
• Promotional items.

Cleveland Clinic Logo + Descriptor

A descriptor is the name of a product, service, program, location or center that can accompany Cleveland Clinic’s logo. For example, the names of Cleveland Clinic institutes, departments and family health centers are treated as descriptors.

Descriptors appear as an additional line under Cleveland Clinic’s logo.

Uses

Use Cleveland Clinic’s logo with descriptors (e.g., institute logos, department logos) only on:

• Internal signage and external signage for single service facility.
• Promotional items.
• Event table cloths.
• Printed materials for an employee audience.

Do not use Cleveland Clinic’s logo with descriptors on communications intended for an external audience.

New Logo Requests

Contact Mary DaRif, Brand Manager, at darifm@ccf.org for the creation of any new logos.

For branding “assets” that belong to Cleveland Clinic we have two options.