Locations:
Abu Dhabi|Canada|Florida|London|Nevada|Ohio|
Gray gradientGray gradient
Cleveland Clinic OnBrand Logo
Search
Design Guidelines

Graphics

Graphics include icons, infographics, illustrations, and other visual elements that help communicate information quickly and make complex ideas easier to understand. Graphics should be purposeful and consistent with Cleveland Clinic brand.

Our Visual Style

Cleveland Clinic graphics and icons use a clean, simplified vector style. Artwork should:

  • Use flat, simple shapes with minimal detail.
  • Remove unnecessary facial features, textures, decorative elements and other details.
  • Use the approved Cleveland Clinic color palette.
  • Limit the number of colors in each piece.
  • Use highlights and shadows only when they help explain a concept.
  • Maintain a consistent style, level of detail and color treatment across all graphics.
  • Avoid generic clip art and cartoon-style graphics.

Our approach

Graphics and icons should:

  • Support the message, not compete with it.
  • Communicate information quickly and clearly.
  • Be used intentionally to improve understanding.
  • Complement typography and photography.
  • Enhance communication, not serve as decoration.

Examples

Onbrand vector care team
OnBrand vector champion
OnBrand vector fruit vegetable
Onbrand vector facetime call
Onbrand vector hospital
Onbrand vector yoga lady
Onbrand vector prescription bottle
OnBrand vector calendar clipboard
0 of 0

Using stock graphics

Licensed stock graphics and icons may be used when appropriate, but they should be modified to align with Cleveland Clinic's visual style. Update colors, simplify details and adapt elements as needed to create a cohesive brand experience.

Avoid using stock graphics or icons as-is if they do not meet our brand standards.

Vector illustration style do and don't