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Design Guidelines

Brand Elements

Icon Pattern

Diagonal

Cleveland Clinic’s icon can be applied in a diagonal pattern as either a primary or secondary design element.

As with our logo, the 2-color variation is preferred. The 2-color pattern can appear only in Cleveland Clinic Blue and Green.

However, 1-color, 1-color tint and black variations also are available to accommodate various design needs and printing limitations. The 1-color pattern can appear only in Cleveland Clinic Blue, Green or Black. The 1-color tint pattern should be a 10%-20% tint of Cleveland Clinic Blue, Green or Black.

Diagonal icon pattern in 2 or one color on white background

Diagonal reverse

When applying the diagonal icon pattern over Cleveland Clinic Blue or Green color fields, reverse the pattern to white. The diagonal reverse pattern can be used as either a primary or secondary design element.

For some specialized applications, the pattern may be reproduced in a 70-80% tint of the background color.

Diagonal icon pattern in one color with blue or green background

Aligned

Cleveland Clinic’s icon can be applied in an aligned pattern as either a primary or secondary design element.

As with the logo, the 2-color variation is preferred. The 2-color pattern can appear only in Cleveland Clinic Blue and Green.

However, 1-color, 1-color tint and black variations also are available to accommodate various design needs and printing limitations, The 1-color pattern can appear only in Cleveland Clinic Blue, Green or Black. The 1-color tint pattern should be a 10%-20% tint of Cleveland Clinic Blue, Green or Black.

Two and one color aligned logo on white background

Aligned reverse

When applying the aligned icon pattern over Cleveland Clinic Blue or Green color fields, reverse the pattern to white. The reverse pattern can be used as either a primary or secondary design element.

For some special applications, the pattern may be reproduced in a 70-80% tint of the background color.

Aligned icon pattern in one color with blue or green background

Cleveland Clinic Children’s: Hand Icon

The hand icon in the Cleveland Clinic Children’s logo can be used as a supergraphic or in a pattern. Never alter, add to or recreate the hand artwork.

Cleveland Clinic Children's hand can be applied in a diagonal pattern as either a primary or secondary design element.

The preferred color of the hand pattern is Cleveland Clinic Blue. However, 1-color with 10-20% tint, reverse, and reverse with 50-80% tint variations also are available to accommodate various design needs and printing limitations The hand pattern cannot appear as a tint of any color except Cleveland Clinic Blue.

Cleveland Clinic children's one color blue diagonal logo

Aligned

Cleveland Clinic Children's hand can be applied in an aligned pattern as either a primary or secondary design element.

The preferred color of the hand pattern is Cleveland Clinic Blue. However, 1-color with 10-20% tint, reverse, and reverse with 50-80% tint variations also are available to accommodate various design needs and printing limitations. The hand pattern cannot appear as a tint in any color except for Cleveland Clinic Blue.

Cleveland Clinic Children's hand logo in aligned one color on white and blue backgrounds

Supergraphic

The Cleveland Clinic icon can be enlarged and used as a supergraphic. The supergraphic can appear only in a 10% tint of Cleveland Clinic Blue, Green or Black. Ensure the supergraphic is never cropped by the edge of a layout or by a design element.

The supergraphic can appear in its entirety or can be dynamically cropped so that it bleeds off the page.

Supergraphic logo in one color with blue, green and black backgrounds

Cleveland Clinic Children’s: Hand Supergraphic

Cleveland Clinic Children's hand can be enlarged and used as a supergraphic. The supergraphic hand can appear only in a 10% tint of Cleveland Clinic Blue and Green, Blue or Black (Black and White jobs only) or reversed out of Cleveland Clinic Blue. Ensure the supergraphic is never cropped by the edge of a layout or by a design element.

The supergraphic can appear in its entirety or can be dynamically cropped so that it bleeds off the page.

Cleveland Clinic Children's hand as a supergraphic

Charts

Charts and graphs should also reflect the brand attributes. They should be kept simple, clean and clearly legible.

Cleveland Clinic charts and graphs

Maps

Maps, if not supplied, should be constructed using News Gothic, Cleveland Clinic’s primary typeface. They should be kept clear and simple, and be clearly labeled, reflecting the brand personality.

Cleveland Clinic maps