They are intended to provide you with the basic tools—and rules—to begin using the identity properly. It’s important that you bear in mind the fundamental thinking behind our identity.
Choosing a Logo
The way our brand is to be thought of, seen, felt and experienced.
Using Our Logos
Correct use of the Cleveland Clinic icon and name.
Colors
The primary, secondary and supporting color palettes of Cleveland Clinic.
Fonts
The primary and secondary font choices of Cleveland Clinic.
Photos
Visual imagery—specifically photography—that effectively conveys and supports the Cleveland Clinic brand promise.
Infographics
The use of visual images and symbols to represent things, concepts or ideas.
Graphic Elements
Graphic elements, charts and maps.
Page Layouts
Layout specifications and examples of many common Cleveland Clinic brand communications.
File Formats
Details and usage of various file formats.
