Cleveland Clinic Launches Let's Move It Mobile Application
Free Application Combines a Pedometer with Fun and Social Physical Activity Challenges
As part of its Let’s Move It campaign to promote the benefits of an active lifestyle, Cleveland Clinic has released a free consumer mobile application (app) for iPhone and iPod Touch. The Let’s Move It app features a variety of local and world-wide mileage challenges to help users get moving along with a built-in pedometer to track individual progress.
The main feature of the app is the ability for users to engage in one of three Challenge Series including the Stadium Series, Around Town and Around the World. Users who participate in the Stadium Series, for example, can walk the equivalent mileage between Cleveland Browns Stadium and Paul Brown Stadium in Cincinnati. Their progress can then be shared through social networking sites like Facebook and Twitter.
“These features differentiate this mobile app from other exercise-based applications available for mobile devices,” said Paul Matsen, Cleveland Clinic’s Chief Marketing Officer. “The challenges are tied into the local Cleveland infrastructure and sports teams. There’s also a social aspect which allows users to take exercise challenges together and share successes with their social network.”
Additional features of the Let’s Move It app include wellness tips, a video channel, and personal statistics, including the number of steps and miles walked, the number of calories spent, and the approximate number of pounds burned. It also has a calorie converter that reminds users how much physical activity is required to burn off consumption of popular stadium foods like beer, hot dogs, and French fries.
The app, which is available as a free download on iTunes, is part of Cleveland Clinic’s initiative to make Cleveland a healthier city. The Let’s Move It campaign – presented in collaboration with the Cleveland Cavaliers, Cleveland Browns and Cleveland Indians – is designed to make Clevelanders aware of the role physical activity plays in reducing chronic disease risk.
“Physical inactivity is one of the factors contributing to the escalating chronic disease rate in America,” said Michael F. Roizen, MD, Cleveland Clinic Chief Wellness Officer and Chairman of the Wellness Institute. “The Let’s Move It! app makes exercise fun by creating friendly competitions among users. Research has shown that people who have access to an interactive, social exercise environment are more likely to actually exercise.”
Cleveland Clinic and local AT&T stores are hosting Let’s Move It launch parties in various Northeast Ohio communities. The launch parties are free and open to the public, and feature special appearances by Cleveland Browns players and/or alumni. All launch parties are from 2 p.m. – 7 p.m. on the following days:
- Wednesday, Nov. 3, AT&T, 35925 Detroit Road, Avon, 44011
- Thursday, Nov. 4, AT&T, 1088 N. Court Street, Medina, 44256
- Tuesday, Nov. 9, AT&T, 25309 Cedar Road, Lyndhurst, 44124
About Cleveland Clinic
Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit multispecialty academic medical center that integrates clinical and hospital care with research and education. It was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. U.S. News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. About 2,100 full-time salaried physicians and researchers and 11,000 nurses represent 120 medical specialties and subspecialties. In addition to its main campus, Cleveland Clinic operates nine community hospitals and 15 Family Health Centers in Northeast Ohio, Cleveland Clinic Florida, the Lou Ruvo Center for Brain Health in Las Vegas, Cleveland Clinic Canada, and opening in 2012, Cleveland Clinic Abu Dhabi. In 2009, there were more than 4.6 million visits throughout the Cleveland Clinic health system and 170,000 hospital admissions. Patients came for treatment from every state and from more than 100 countries.