Cleveland Clinic Continues to Support Community Access to Locally Grown Food

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Community Farmers Market Opens June 5 for Sixth Season

May 30, 2013

Cleveland Clinic kicks off its 2013 Community Farmers Market season on June 5 with the opening of two North Union Farmers Markets.

On main campus, an annual host-site, the market will be located on the Crile Mall near E. 100th Street, between Euclid and Carnegie avenues. The health system will expand the markets’ first day of festivities by hosting a second market at the Beachwood Family Health & Surgery Center, 26900 Cedar Road, Beachwood. Additional markets will open across Northeast Ohio throughout the summer and into autumn.

Cleveland Clinic began its Community Farmers Market program in July 2008 as an effort to make locally grown food easily accessible to its caregivers and the surrounding neighborhood in a sustainable and environmentally-friendly way. About 2,000 shoppers visit the flagship market on Cleveland Clinic’s main campus each week, including local residents, patients, visitors, and employees.

The market on main campus will occur every Wednesday from 10:30 a.m. to 1:30 p.m., June 5 through Oct. 16. The Beachwood market will also occur on Wednesdays with the same hours of operation, through Aug. 28.

The markets offer fresh fruits and vegetables, herbs, pastries, flowers, eggs and dairy products, along with other seasonal produce from 30 to 35 local farmers. On June 5, the markets will celebrate the start of the summer harvest in Northeast Ohio with suggested recipes and free reusable shopping bags.

“It is so important to have fresh, locally-produced fruits and vegetables as part of our daily diet,” said Donita Anderson, Executive Director of North Union Farmers Market. “Local foods have a higher nutrient density that translates to flavor and health. Our collaboration with Cleveland Clinic is a continued effort to educate our community about the health and economic benefits of locally harvested foods.”

Most Clevelanders are not aware that fresh, locally grown food can be cost-effective, on top of being healthier than processed food items.

“As healthcare providers it is our duty to educate our patients and surrounding communities on the benefits of being healthful and making positive food choices,” said Michael F. Roizen, MD, Chief Wellness Officer at Cleveland Clinic.

Fast-food restaurants are closer than grocery stores to residential homes, making it difficult to make the right food choices. Cleveland Clinic attempts to address this problem through the continued partnership with North Union Farmers Markets.

“Our neighbors have told us that our main campus market is a virtual ‘oasis’ in what is otherwise a bit of a food desert,” said Pamela Marshall Homes, Senior Director of Cleveland Clinic Community Outreach. “With the support of our city and county partners, financial assistance programs are available at the market for our caregivers and community members to purchase freshly harvested, local produce.”

The Produce Perks program, a dollar-for-dollar match to Ohio Direction Card customers who purchase produce, will be offered once again this year. The program helps ensure that fresh, locally grown produce gets into low-income households where it’s needed most. It offers a dollar-for-dollar match up to $10. As in previous years, farmers at the market will also accept coupons from government agencies for qualifying individuals through the USDA Senior Farmers Market Nutrition Program, Cuyahoga County Women, Infant and Children (WIC) Program and Supplemental Nutrition Assistance Program (SNAP).

The festive, community atmosphere of the market will feature music from local bands, cooking demonstrations, free food samples, recipes for items in the peak of their season, and Cleveland Clinic-provided health education, with topics varying each week.

The Cleveland Clinic Community Farmers Market program is a collaborative effort among the Wellness Institute, the Office for a Healthy Environment and Community Outreach. For more information on the 2013 Community Farmers Market, including updates on the regional markets opening later this summer, visit http://www.clevelandclinic.org/farmersmarket.

About Cleveland Clinic

Cleveland Clinic is a nonprofit multispecialty academic medical center that integrates clinical and hospital care with research and education. Located in Cleveland, Ohio, it was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. Cleveland Clinic has pioneered many medical breakthroughs, including coronary artery bypass surgery and the first face transplant in the United States. U.S. News & World Report consistently names Cleveland Clinic as one of the nation’s best hospitals in its annual “America’s Best Hospitals” survey. More than 3,000 full-time salaried physicians and researchers and 11,000 nurses represent 120 medical specialties and subspecialties. The Cleveland Clinic health system includes a main campus near downtown Cleveland, more than 75 Northern Ohio outpatient locations, including 16 full-service Family Health Centers, Cleveland Clinic Florida, the Lou Ruvo Center for Brain Health in Las Vegas, Cleveland Clinic Canada, and, currently under construction, Cleveland Clinic Abu Dhabi. In 2012, there were 5.1 million outpatient visits throughout the Cleveland Clinic health system and 157,000 hospital admissions. Patients came for treatment from every state and from more than 130 countries. Visit us at http://www.clevelandclinic.org. Follow us at http://www.twitter.com/ClevelandClinic.

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