Cleveland Clinic, Cavs Team Up for Colon Cancer Awareness

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Outreach and Events Set for March – Colon Cancer Awareness Month

3/1/2010

Cleveland Clinic and the Cleveland Cavaliers will collaborate for Colon Cancer Awareness Month throughout March with the awareness and prevention campaign, “Score Against Colon Cancer.”

Colon cancer is the second leading cause of cancer death in the United States, but five-year survival rates for early-stage patients treated at Cleveland Clinic is above 90 percent.

“Score Against Colon Cancer” encourages individuals to take a free colon cancer risk assessment that provides guidance on creating a plan for prevention. The risk assessment is available at www.ClevelandClinic.org/Score.

“Colorectal cancer can be preventable if you are aware of your risk factors and then receive proper screenings," said Cleveland Clinic gastroenterologist Carol Burke, M.D.

Common risk factors which increase the likelihood of developing colon cancer include advanced age, smoking, physical inactivity, being overweight or obese and a diet that is low in fiber, fruits and vegetables and high in fat and processed meats. Studies also show a higher incidence and death from colorectal cancer among African Americans.

The schedule of events for March includes:

Monday, March 8 – Colon Cancer Awareness Night at Quicken Loans Arena.
The Cavs take on San Antonio, and fans will receive blue t-shirts in recognition of the campaign. Cleveland Clinic nurses on the arena concourse will provide a questionnaire-based colon cancer risk assessment.

Tuesday, March 9 – Health Talk, “Everyday Tips to Help You Prevent Colon Cancer”
Cleveland Clinic physicians from the Digestive Disease Institute and Taussig Cancer Institute will address topics and answer questions related to colon cancer.

Topics include:

  • Obesity, weight loss and your colon cancer risk
  • Examining probiotics and their effect on digestive health
  • The benefit of knowing your family history

The talk will be held at Cleveland Clinic Administrative Campus, 25875 Science Park Drive,
Beachwood.

Monday, March 22 – Colon Cancer Webchat
Cleveland Clinic physicians will discuss medical, surgical and cancer treatment options and answer questions online.

About Cleveland Clinic Digestive Disease Institute

The Digestive Disease Institute at Cleveland Clinic is among the nation’s only integrated diagnosis and treatment centers combining gastrointestinal and colorectal specialists. The institute is ranked second in the nation by U.S. News & World Report's 2009 Best Hospitals Survey and offers expertise in advanced endoscopy, minimally-invasive surgery, hepatobiliary and transplant surgery, nutrition therapy and support, pancreatic-biliary disorders, inflammatory bowel diseases and swallowing and esophageal conditions.

About Cleveland Clinic Taussig Cancer Institute

The Taussig Cancer Institute is one of 26 institutes at Cleveland Clinic that group multiple specialties together to provide collaborative, patient-centered care. More than 250 cancer specialists annually serve 26,000 cancer patients, applying the most effective techniques to achieve long-term survival and improved quality of life. Cleveland Clinic is a nonprofit, multispecialty academic medical center. Founded in 1921, it is dedicated to providing quality specialized care and includes an outpatient clinic, a hospital with more than 1,000 staffed beds, an education institute and a research institute. Taussig’s Web site address is my.clevelandclinic.org/cancer.

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